Hi, I’m Ed.

I’m the Founder and CEO of the Hustlefree Platforma product launch platform for online learning providers to go from idea to selling their products online in minutes, not weeks.

Welcome to my online home.

I help online learning providers create, launch, and scale their products online.

Since 2014, I have been doing this work full-time.

Some of the notable brands I’ve worked with include TiE UK (The Indus Entrepreneurs), Jay Shetty, Marisa Peer, Vasco Duarte, Product Owner Summit, Hijama Nation, and many others.

Additionally, I’m the author of “Productize Your Coaching” and the co-author of “The 48hr Book method“.

You can read more about me here.

What’s this website about?

Working behind the scenes taught me a lot about what makes a successful digital products business, that I can’t find in any book, course, or seminar.

I always wanted to share these lessons with a wider audience (beyond my coaching or consulting clients) but failed to find the time.

On the surface, it looks like I had the classic time problem. But in reality, I had workflow problem.

In 2022, I finally managed to put together a workflow that allows me to share my learning through my experimental newsletter.

This website is the home of this newsletter called the Hustle-Free Manifesto.

It’s a newsletter for coaches who are fed up with the hustle culture.

It’s for you if you’re are tired of being told that they have to do too many things to succeed.

In this newsletter, I share my thoughts, tools, and frameworks that my clients find helpful in scaling their businesses without selling any more of their hours.

If this sounds interesting to you, you’ll love the hustle-Free Manifesto. (And that’s a promise).

Join The Hustle-Free Manifesto (BETA)

A newsletter to help you explore ways to productise your coaching into digital products and sell them at scale.

โญ• The Hustle Free Manifesto (#23, now #5)

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