Hi, I’m Ed.

Welcome to my online home.

I help coaches scale their business with online courses.

I’m a product guy, the co-author of The 48Hr Book Method, and publisher of the Hustle-Free Manifesto.

Over the last 10 years, I’ve helped some of the world’s most well-known coaching, membership, and online education businesses including The Indus Entrepreineurs UK (TiE UK), Jay Shetty, Marisa Peer, Vasco Duarte, and many more.

You can read more about me here.

I’ve helped these people with creating, marketing, and selling digital books, online courses, memberships, or microlearning products at scale.

In 2020, I quit my job at Marisa Peer International (as the product manager of their online coaching franchise) to build my own boutique business to help coaches change their lives.

What’s this website about?

Working behind the scenes taught me a lot about what makes a successful digital products business, that I can’t find in any book, course, or seminar.*

* (I read 50-100 books a year, and have spent £50K+ on seminars and online courses by now).

I always wanted to share these lessons with a wider audience (beyond my coaching or consulting clients) but failed to find the time.

On the surface, it looks like I had the classic time problem. But in reality, I had workflow problem.

In 2022, I finally managed to put together a workflow that allows me to share my learning through my experimental newsletter.

This website is the home of this newsletter called the Hustle-Free Manifesto.

It’s a newsletter for coaches who are fed up with the hustle culture.

It’s for you if you’re are tired of being told that they have to do too many things to succeed.

In this newsletter, I share my thoughts, tools, and frameworks that my clients find helpful in scaling their businesses without selling any more of their hours.

If this sounds interesting to you, you’ll love the hustle-Free Manifesto. (And that’s a promise).

Join The Hustle-Free Manifesto (BETA)

A newsletter to help you explore ways to productise your coaching into digital products and sell them at scale.

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