It is difficult to stand out in this noisy world with so many other so-called experts.

W. Chan Kim and Renée Mauborgne wrote “Blue Ocean Strategy” in 2004. A year later Seth Godin introduced “Purple Cow”. Both terms went on to become leyman terms for standing out in your market.

That was long before the average attention span shrinked from 30 seconds to 3 seconds.

Facebook was still a niche website, Twitter and Instagram didn’t even existed, Linkedin was still a CV site, and YouTube was recently acquired by Google.

Today, everyone is a Purple Cow shouting out loud… pick me! Pick me!

Every Tom, Dick, and Harry call themselves a “Thought Leader”.

Blue Ocean Strategy is a buzz word that “gurus” teach to wannabe experts first.

With no barrier to entry, people competing with you are producing blogs, emails, videos, posts, stories, podcasts, live videos, messenger bots, etc.

Everyone is trying to be “everywhere NOW!”.