Attention: If you’re an expert transitioning into coaching, authoring, or speaking career, you’ll love this…
Make 2021 The Best Year Ever by Becoming a Thought Leader in Your Niche
From the desk of Ed Evan Rich,
Would it be ok if I ask you a challenging question?
Here it comes…
Is your career on the right track?
If you’re anything like me, you’ve asked yourself this question more than once. I know I have.
- Perhaps promotions aren’t coming as easy as they were before, and you find yourself stuck where you are.
- Perhaps you’ve pursued your career for many years and you really don’t like the work you’re doing after all.
- Perhaps you’re bored or it doesn’t fit you anymore.
- Or you just simply want to shake things up and and change where your career is going, exploring something new and exciting.
There’s one more good reason for asking yourself this question…
… You’re worried that you might become obsolete or redundant in your current job and that your employer may decide to ease you out of it – and into an unemployment line.
(a confession: I’ve felt this worry in every consulting job I’ve had… It’s inevitable!?♂️)
Here’s an exercise: stop for a second and imagine what would happen if you received an email tomorrow morning from your employer telling you that they are letting you go, or from that last client who needs to cut costs, and you are the first in line.
How long could you survive?
It’s scary. But a reality for most people.
Here’s the thing: it doesn’t have to be like that.
You can become a highly in demand and sought after professional in your field of expertise – something that very few people get to experience.
And yes, you can do all this while choosing to do work that is more aligned with your life’s purpose.
Whether you want to go on your own entrepreneurial path or want to grow within the company you’re in, you will no longer look for jobs.
They’ll come to you.
This all begins with a single decision; your commitment to be a thought leader.
If it’s that simple then why doesn’t everyone do it?
To figure out the answer to this question I conducted a survey a couple of weeks ago with the participants of beta readers of my upcoming book, “48 Hour Book Method”. Here’s what I found…
The top 5 reasons why people, like you and I, get stuck at the idea stage of establishing yourself as a thought leader, an authority and an expert are:
- They can’t or won’t decide which expertise to put their focus on; who exactly to target and what to write to them (they talk about the trouble in reducing themselves to a niche, because it feels like you’re limiting yourself as an adviser).
- They reported that taking the first step is a struggle – they said things like “I don’t know what to do, who to talk to?” It seems ‘obvious’ when thinking about it in general, but becomes harder when you try to put your fingers on the keyboard to do the work.
- They fear being crowded out: “I’ve not identified any way to differentiate myself – There are so many so-called experts in the field already, there’s so much ‘noise’ out there, it’s all been said… Nothing I can say seems significant enough to bother trying.”
- Lack of self confidence, combined with imposter syndrome – “Who am I to suggest I have answers, compared to people who have been in this industry significantly longer?”
- Finally the time-poor problem: “Finding the time and energy is hard – finding time to work on developing my brand given that I’m 100% engaged with clients (or employers), organizing my task (work, father, husband, pets, social activities, training, read, etc) is complicated.”
If you want to build your personal brand as an authority or a thought leader and could relate with any of the above struggles, I’ve got good news for you.
I’m putting up a toolkit together that addresses exactly these problems! This toolkit is called, “Thought Leadership Kickstart Toolkit”. I like to refer to it as The 48hr book method for building your personal brand without wasting time in low value activities.
This toolkit will help you…
Be recognized as an expert, gain a loyal following, and get better gigs… All this, and you get started in just one weekend.
“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a coach, consultant, speaker, designer, author, practitioner, or a service provider you need only thousands of true fans.”
– Kevin Kelly
(and tinkered by meツ)
This toolkit will help you:
- Create the sense of clarity about the topic and audience you really want to focus on as a thought leader in your area of expertise.
- Discover the essential building blocks for establishing yourself as an authority in the field you choose even if it’s over saturated with so-called experts, and even if nobody’s ever heard of you before.
- Determine the #1 thing that’ll give you the confidence to put yourself out there. I’ve got a few first-hand stories to share on this…(only if you order now 😉
- Identify the most powerful actions that will move you towards being “in demand” even before you’re in demand
- Find your enthusiasm because you will know EXACTLY what to do in the next 48 hours to kickstart your thought leadership
This is the toolkit I wish I had when I was starting out my journey in the marketing world.
This toolkit is not available for the public to buy yet. Once released, this toolkit will be retailed between $199 and $499 on a PER YEAR subscription basis. But you can get your hands on this toolkit for as little as $49 (one time only) if you order now.
The reason I am offering this crazy price is because it’s in the BETA stage right now and I want to finish it with your input.
… and if you order now, you’ll instantly get early access to version 1 with all future updates to this toolkit without additional costs.
What Is It?
A set of tools (workshops, tutorials, templates, and checklists) to help you start building your audience as an author and an authority in your niche in just one weekend.
A perfect toolkit for experts who are transitioning into coaching, consulting, authoring, or speaking career and want to author a book to grow your business.
What’s Inside This Toolkit?
PDF: Authority Building Action Plan & Implementation Checklist
Whether you want to time box yourself and implement this whole toolkit in a weekend, or you’d like to take it as a 5-day challenge…
This action plan and checklist will break down every component of this toolkit into the exact sequence that you should follow in implementing it.
Every time you have a new idea, use this action plan to plot an implementation sprint.
PDF: Authority Audience Blueprint
A complete mind map of the 5-step process of going from being unknown to a well known public figure (as an author) in your niche.
If you don’t have a niche, this downloadable PDF document will walk you through how you can even build an audience as a way to test your niche ideas.
Tutorial: Authority Audience Walkthrough
In this video walkthrough, I’ll walk you through the 5-step Authority Audience Blueprint and how it applies to any niche.
I’ve shared live examples so you can visually see how it will look like when you apply this to your business.
Workshop: Choose Your Authority Book MVP
This workshop is designed to help you with the head stuff for building your authority as a thought leader in your niche.
This is where you’ll develop your Minimum Viable Product Experiment with your book concept.
By the end of this workshop, you’ll have your book title, topic, book cover, landing page copy, and first chapter ready to go out.
Template: Perfect MVP Landing Page Copy Template
This is super helpful if you’re not a copywriter.
I’ve included a high converting copy framework that I use, as a template that I have tested many times with my own money to convert with FB Ads, no matter what niche you’re in.
This takes all the guesswork out of your way and allows you to crank out an MVP Landing Page in minutes (yes, minutes).
Template: Authority Audience Survey Template
Empathy is the core of this toolkit.
Your audience can’t hear you unless you make them feel heard. The best way to do this is to ask them what they want and then give it to them in your content, book, copy, marketing, products.
This all begins with a survey that is the backbone of “The 48-Hour Book Method”. There is a very specific way to ask questions in this survey.
This survey template is something I begin with every time I build any new audience in any niche or for any new product / service idea.
Workshop: Build Your Thought Leadership Authority Platform
This is where the rubber meets the road.
Your platform is where all the magic happens – this is where you announce your expertise, build an email audience, survey them for their pains and problems and then solve their problems through your thoughts via your content in your email.
In short, your online presence without this platform is just a waste of your time. And yes, this doesn’t need to be so complex that it takes you 6 or 12 weeks course to build one.
By the end of this workshop, you’d have your landing pages, email autoresponder, and all tech set up and ready to collect leads.
If you follow my “Hustle Free” philosophy, you should be able to build your author platform in an afternoon, even if you’ve never dealt with tech before.
FB Ads Workshop: Audience From Scratch
What good is your platform if no one sees it?
You can send traffic to your platform in organic ways and it’ll work. The problem is that it takes forever to generate any traction organically.
Plus the organically platforms are rigged against you. (long story, for another day).
Instead, you should send paid traffic to your platform (at least in the beginning) so you can test and measure the performance of your ideas quickly.
This workshop assumes that you’ve never run an ad on Facebook before and walk you through how you can run quick ad campaigns with a budget of as little as $10 a day to test your ideas and build your email list from day 1.
Lesson: Get Clients From Books Funnel
This is a lesson I created to document the process that I use for my clients to generate sales for their high-ticket courses, coaching, masterminds, and consulting services.
You’ll learn the anatomy of client-getting application funnels.
These are the only sales funnel you’ll ever need when you are starting your service business, to scale your existing business to 7 or 8 figures.
BONUS: BETA Access To The book, “The 48-hour book Method”
Want to get invited to speak at conferences or virtual conferences in your industry?
If yes, then this book will help you get there in the fastest way possible. Actually, this toolkit is the “workshop” version of this book.
I like to refer to this toolkit as The 48hr book method for building your personal brand without wasting time on low-value activities.
BONUS: Case Study – Behind The Scenes Of Book, “The 48 Hour Book Method”
In this case study, I’ll walk you through how exactly I applied the concepts of this toolkit into building an audience with my book “The 48-Hour Book Method”.
I’ll show you how I build my audience, collected surveys, and converted the responses into book chapters using story mapping.
BONUS: Case Study – Behind The Scenes Of Book, “Express Yourself Fearlessly”
In this case study (in a completely different niche than the previous one), I’ll walk you through how exactly I applied the concepts of this toolkit into building an audience with my book “Express Yourself Fearlessly”.
Once again, I’ll show you how I build my audience, collected surveys, and converted the responses into book chapters using story mapping.
BONUS: EmailTV Series, “Authoring The Book Publicly”
I’ve documented my journey of co-authoring the book, ”48-Hour Book Method”.
You can follow it along and get inspiration to author your own book as you develop your book idea.
In this video series, I and my co-author Vasco Duarte shared our challenges and wins in the process of authoring this book.
BONUS: Case Study (Interview) – How One Author Is Bringing In $500k A Month From Selling Just One Book With Facebook Ads
This is a private interview with Rob Kosberg, an expert author who’s used his book to build his authority.
Rob goes into details of how he’s positioning his services with his book and using paid ads to get people to apply to work with him.
This application funnel is the same I covered in the lesson, Get Clients From Books Funnel, which is included with this toolkit.
This is a unique opportunity to enter the world of people who’ve built their personal brands the right way.
Don’t miss it. I will be limiting the BETA cohort size to make it manageable to handle all the feedback.
Also, early-access customers will get to be on a live coaching call with me. Once the product is open to the public, it’ll only have pre-recorded content.
Keep learning, Keep getting more awesome!
(Ed Evan Rich)
Creator, The Thought Leadership Kickstart Toolkit
PS: You’re also covered by my extended early-access guarantee – 30 days from the day of the delivery, if you want your money back, you’ll get it! Good? ?
Try it out for 30 days
Here’s My Iron-Clad, 100% Satisfaction Guarantee.
I am sure you’re going to love your purchase with me.
I acknowledge the fact that you don’t know me (probably), I don’t know you.
Why should you trust me when there is a high chance you have bought a course before from somebody else (who you didn’t know at that time) only to be disappointed, right?
I decided to take all the risks from your shoulders and give you full 30 days to go through this toolkit.
Here’s the deal, I believe that this toolkit is so amazing, so powerful, and so game-changing, I’m willing to GUARANTEE results.
With this guarantee, there is no downside.
Here’s My “Skin In The Game” Guarantee
I’m so PASSIONATE about this product, and so CONFIDENT that it will deliver MASSIVE VALUE, that I can GUARANTEE that this will change the way you think about building an audience.
Honestly, if you have any doubt – know that this toolkit is worth at LEAST 10x the value. Come try it. Try the toolkit for 30 days. If it doesn’t deliver 10x the value, refund it before the 31st day and I’ll give your money back.
AND… if you can find anything else which can reliably build your authority as an author with less efforts, in less time, with better quality of your content, or in a simpler process… I’ll give your money back.
Let me know what you think, take the 30 days and apply the principles, and at the end of the day you will walk away in a state of gratitude for this low-price, high value education.
Meet Ed Evan Rich, MBA
Hi I’m Ed and I’m the creator of the product you’re looking at.
You’ve probably never heard of me before. That’s by design1&2.
1 That’s because I do not subscribe to the idea of creating free content to please the masses or algorithms (any Ayn Rand fans?) to get very few people actually benefit from actually working with you. (Especially when you’re a small company or when you’re starting out).
While everyone create noice by distributing free content, I believe in creating commercial viable products. This is exactly what I teach in my products and why I get hired by famous thought leaders.
I believe you shouldn’t be focusing on creating free content unless you are big enough can hire full-time employees to do so.
2 Up until recently I’ve been working as a full-time product manager (an employee) for coaching businesses, a products marketing consultant, and a white-label marketing funnels builder (for other digital marketing agencies).
I work behind-the-scenes with some of the world’s most well known Thought Leaders (or “Gurus”).
In other words, I am the brainpower and the engine behind some of the world’s most significant coaching & mastermind products, product launches, and marketing campaigns.
“Gurus” call me in when they have a great idea to change the world with their coaching program, group coaching, online course, accelerator, or mastermind, and the stakes are too high for them to lose time and money on hit and trial.
I’m also a co-author of the book, “The 48-Hour Book Method“, host of “The Growth Hacking Show Podcast“3, and creator of two online summits4.
3 The podcast is not available to public anymore. It’s exclusive to the subscribers of “The Hustle Free Community Newsletter“. My email subscribers (mostly customers) are the only people who get my free content.
4 Vlogging Success Summit, and Ledger & Tokens Blockchain Summit.
I use “Lean Product Management” philosophies in my coaching, consulting, personal projects, books, events and online products.
My uniqueness lies in extracting the knowledge and skills you have, converting those into high-demand products and services, and then selling (or pre-selling) them…
… while simplifying the complexities (in marketing & tech) and making your life…
I do this with customer data and research at every step along the way.
So, if you are one of these thought leaders, or are driven to create a significant impact by becoming one of them, then we should do business together. ?
A set of tools (workshops, tutorials, templates, and checklists) to help you start building your audience as an author and an authority in your niche in just one weekend.
- PDF: Authority Building Action Plan & Implementation Checklist
- PDF: Authority Audience Blueprint
- Tutorial: Authority Audience Walkthrough
- Workshop: Choose Your Authority Book MVP
- Template: Perfect MVP Landing Page Copy Template
- Template: Authority Audience Survey Template
- Workshop: Build Your Thought Leadership Authority Platform
- FB Ads Workshop: Audience From Scratch
- Lesson: Get Clients From Books Funnel
- BONUS: BETA Access To The book, “The 48-hour book Method”
- BONUS: Case Study – Behind The Scenes Of Book, “The 48 Hour Book Method”
- BONUS: Case Study – Behind The Scenes Of Book, “Express Yourself Fearlessly”
- BONUS: EmailTV Series, “Authoring The Book Publicly”
- BONUS: Case Study (Interview) – How One Author Is Bringing In $500k A Month From Selling Just One Book With Facebook Ads