I went to Vasco to seek some clarity on what my channel’s message should be.¹

This is the advice he gave me.

It’s not a new channel. I’ve been learning YouTube for the last 5-6 years but it seems that I did nothing with the knowledge I gained.

At best I changed the name of the channel 10 or so times.²

My YouTube quest started in 2017 when I put up an online virtual summit called, Vlogging Success Summit.

I thought it’ll be amazing to invite some of the world’s best vloggers and YouTubers to teach me publicly how to succeed as a YouTuber.

And they did. I got 32 amazing people teaching me publicly. But I did nothing with that knowledge.³

By the end of those 32 videos my curiosity was done. I learned all the tech and strategies I’d ever need to succeed as a YouTuber.

But I was not really interested in either creating the content or teaching others what content they should create.

All these years I’ve been wondering that there’s something wrong with me.

• Maybe I don’t dare to put up a video of myself.
• Maybe my thoughts are so chaotic that the way I deliver my message is super boring for people.
• I struggle with anything that needs preparation especially when it includes “writing”. (Even writing an email counts).
• Maybe I’m not made for videos.
• And many more thoughts.

Recently, I added Robert Green’s book “The Daily Laws” to my daily reading ritual. The first part of this book is inspired by another book of his, “Mastery”.

He’s talking about something he calls, “Life’s Task”. Life’s Task is to first discover your calling and then gain mastery over it.

It was during these daily readings I came to realise that my calling lives in three realms:

• Art – drawing and sketching (drawing figures or people).
• Technology – marketing technology above everything else.
• Critical reasoning – taming the internal chaos, filter facts from fiction, and then simplifying everything with systems thinking.

The first one is something that I have just reintroduced in my life (thanks to Remarkable 2 paper tablet), so there’s not much to share yet.

The third one is a bit difficult to explain, so I’ll leave it for later posts.⁴

So the second one is an area I can say I have gained mastery over, however, I’ve been blind to it.

I still can recall that when I was 5 or 6 years old, my mum told me that my brain isn’t developed properly because I asked her to explain the logic behind everything she wanted me to believe blindly.⁵

Because she’s my mother, I totally believed her subconsciously despite knowing she’s the one who’s messed up.

Critical reasoning, logic, and rationality can’t stand a chance against anything that goes subconscious. That’s a story for another day (maybe).

So, I’ve studied computer engineering (sort of), then used technology to understand the world around me and marketing as a lens to understand the people.

And I dismissed my ability to build things out of technology blocks.

Long story short, my zone of genius is to figure out the complexity of technology and then simplify it.

So here I am, realising for the first time that when it comes to creating content, my audience don’t want to learn technology, but instead, remove it from their life if possible.

Literally. They don’t want to watch another tutorial. For the tech books and tutorials that exist, I am the target but not my audience.

From this point of view, I think I want my videos to be about decluttering the marketing and simplifying the tech for experts who want to (or already are) make a living selling online courses.

Now that I have the topic of my first video for my channel, I’ll test it with the people I can reach. (If I manage to create it first).

Hopefully, I’ll write more about what I found.